Google Finance Tiptoes into Social Investing

February 28th, 2007 | by PHC |

Google Finance has just released new features for its financial portal.  Overall, the redesign significantly improves
the homepage and delivers a lot more information in a much smoother way.

GooglefinanceI found the “Popularity” feature in the top movers section very interesting.   This feature uses Google Trends to rank stocks/companies based on rising Google query volumes.  Given Google’s breadth and reach, the popularity feature could become an interesting indicator of securities’ mindshare with investors.

For now, however, the feature lacks a few aspects to become a trustworthy indicator, such as the total volume of search or the relative volume of query related to one company. Google could also add those details to the companies’ profile pages – and even chart them – for added visibility.