Monday, December 20th, 2010
Groupon is really catching on like wildfire, despite doomsayers' claims of low barriers to entry, and unsustainable business model (like New Yorker's column by James Surowiecki). The Groupon team has hit such a sweet spot of viral customer acquisition and high-margin revenue that it felt comfortable rejecting Google's $6 billion ...
Posted in coupons, Customer acquisition, Customer loyalty, Google, Groupon, Mobile Retail, Online Retail, Uncategorized | No Comments »
Friday, October 31st, 2008
Buy.ology is a captivating read that presents Martin Lindstrom’s foray into neuromarketing – using neuroscience experiments, such as MRI scans, to determine what drives our consumer and shopping habits. Some results are quite thought provoking, such as the fact that consumer warnings on cigarette packs seem to not only fail ...
Posted in Online Retail, UGC, Uncategorized | 2 Comments »