Archive for the ‘Media’ Category

Monetizing User-Generated Content

Tuesday, February 13th, 2007

User-Generated Content (UGC) has tremendously grown in terms of volume and awareness over the last couple of years (way beyond the tipping point). 50% of American adults have now been on a blog. On the other hand, monetizing it is still very early stage: $50M of ad spending in 2006, expected to ...

Tidbits from Media Summit 2007

Thursday, February 8th, 2007

I am at the Media Summit this week in NYC to get a feel of advertising and media trends. ILOG has recently worked with media and Internet customers on interesting personalization, web messaging enhancement, and advertising applications. We have also opened interesting discussions with some of the leading platform and technology solution providers. The media industry is ...