Tuesday, February 13th, 2007
User-Generated Content (UGC) has tremendously grown in terms of volume and awareness over the last couple of years (way beyond the tipping point).
50% of American adults have now been on a blog. On the other hand, monetizing it is still very
early stage: $50M of ad spending in 2006, expected to ...
Posted in Advertising, Media, Media Summit 2007, User-Generated Content | No Comments »
Thursday, February 8th, 2007
I am at the
Media Summit this week in NYC to get a feel of advertising and media trends.
ILOG has recently worked with media and Internet customers on interesting
personalization, web messaging enhancement, and advertising applications. We
have also opened interesting discussions with some of the leading platform and
technology solution providers.
The media
industry is ...
Posted in Advertising, Media, Media Summit 2007, Television, Web/Tech, web2.0 | No Comments »